To get started with Fresh Store Builder you will need a domain name and web host capable of hosting MySQL databases and PHP-based websites. It will also help if you have a PayPal account and Google Analytics account. The whole process is relatively straight-forward. You can view the FSB Demonstration Site before you purchase, and if you like what you see you can place an order for Fresh Store Builder.
If you do go ahead and purchase Fresh Store Builder, you will be provided with download links to the software and video tutorials that are very helpful in getting you started. When your site is finally setup, you will have a control panel that allows you to change themes, site settings, products and categories, and auto-population of categories based on criteria that you specify.
Fresh Store Builder is a very easy to use store builder, once you have learned to use it. It is inevitable however, that at some point in the lifetime of your new store created with FSB that you may need technical support. As a member of the FSB community, you will have access to excellent technical support, and a very active user community. So help is close at hand if you find yourself becoming unstuck.
Happy store building.